If you want complete recovery, you need to go beyond just carbohydrate and protein replenishment.

power now

Whole foods and 100% natural ingredients to instantly accelerate your body’s natural energy.

daily recuperation

Nourish and balance your adrenals, helping to fortify against stress, promote recuperation after exercise and maintain healthy energy levels.


To enhance power, strength and energy naturally, then you need to go to the core of the issue: cellular energy.

energy plus strength plus power

Choosing the right pre-workout nutrition is critical when it comes to personal performance.

mental focus

Focus. Intensity. Enhanced Mental Energy. This is what it takes to push through any challenge – whether it’s physical or mental.


Your success as an athlete relies heavily on recovery and recuperation.

weight management

Though poor diet and lack of exercise contribute to weight gain, it's not the only determining factor. In order to understand why you gained weight and how you can lose it, you first need to get inside the anatomy of a fat cell.

active adult

We need more than a ‘quick fix’ to get us through the day. The solution to chronic low energy needs to address the causes, rather than just cover up the symptoms for a few hours.

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Helgi Olafson

Helgi Olafson Driven by Passion

Aloha, I am a Canadian born health activist and amateur ENDURANCE athlete from Hawaii. I am racing triathlon and raising awareness for ankylosing spondylitis (AS), which is a degenerative autoimmune arthritis, involving fusion caused from pain and inflammation of joints.

By IN Athletes

Thumbnail image for Train Outside the Box

Train Outside the Box

As part of our series of inspirational stories from Team Ignite athletes, we are proud present guest blogger Carrie Waymel – versatile muti-sport athlete, trainer and mother. Where do I begin the story of how I became active? Do I start with my food addiction at a young age that spiraled into a battle with [...]

By IN Athletes

Angela Durazo: Triathlete and Inspiration

Angela Durazo: Triathlete and Inspiration

Over a year ago Angela was diagnosed with Rheumatoid Arthritis after two years of undiagnosed symptoms. Months of treatments, including steroids, muscle relaxers, biologic injections and pain killers provided only temporary respite and, soon thereafter, her condition continued to deteriorate.

By IN Athletes

Caroline Steffen

Challenge Roth 2013

Located near Nuremberg and known for triathlon history in Europe, Roth will experience a wave of top international triathletes go head to head in its’ twelfth year. And Caroline Steffen is amongst them. Despite her …

By IN Athletes

Weekend ending June 23rd 2013 results.

Weekend Results Team Ignite and teamTBB

Race results for the weekend of the 22nd and 23rd of June 2013 for Team Ignite and teamTBB members.

By IN Athletes

TeamTBB Ironman athlete Diana Riesler

Triumph In Rimini

Diana had recently come to Italy from Germany, for a quick get-away from the stormy weather they were experiencing. She had no idea this race was taking place, but was eager to participate and asked if she could be a part of the Rimini Challenge on such short notice.

By IN Athletes


Triathletes’ Triumph From Texas to Barcelona

While Brett tackled injuries and mechanical issues, Mathias was no stranger to injuries himself. Injuries are commonplace in this highly competitive sport, and as you can imagine – having to nurse them on race day can take a toll on an athlete’s overall performance.

Although injuries were not the issue for Andreas, heat definitely …

By IN Athletes

Carrie Lester

Revolution3 Quassy Half-Ironman Results

It was a great event and great course. I still loved being out there. The hills on the bike and run make it a real strength course. Which usually suits me, but for some reason today I was not a contender. It started with a non wetsuit swim. I had a great start and got into the middle of the chase pack. The swim was calm but it was made hard by the sun. Sighting was hard. I exited in 8th and got to work on the bike to chase down the field. I loved the …

By IN Athletes

Xena's inspirational quote.

Caroline Steffen Victory In Different Shapes and Sizes

Victory comes in …

By IN Athletes


Success And Survival – The Winning Combination Of Triathlon Athletes

Anne and Trevor used this triathlon as a training ground for their upcoming Ironman race in Brazil, while Mary Beth decidedly won this competition after overcoming a recent injury. Mary Beth was …

By Get IN


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